One of your most significant marketing assets is your company signage or illuminated signage. It informs your clients and visitors of your location, who you are, and, in many circumstances, what you do.
Your signage is one of the first things people see when they walk into your business, so it’s always a good idea to ensure that your visual identity is top-notch. As a result, enhancing your signage with electric lights might be an excellent method to stand out.
Electrified neon was traditionally used to generate lit signs. A warm, buzzing sign effect might be produced by filling glass tubing with neon and sending a current through it.
Neon is mainly out of style these days. Most current lit signage is produced using light emitting diodes (LEDs), which come in various colours and are much more energy efficient than neon – while an old neon sign could need 15,000 volts to power it, an identical LED installation would only require 24 volts!
So what are the benefits of placing a glowing sign for your company? Today, we’ll look at four essential advantages of illuminated signs:
Benefits of Illuminated Signs:
#1 – Visibility and Discoverability:
There’s no doubt that lighting draws attention to you. After dark, a luminous sign may function as a lighthouse, alerting consumers to your presence and pulling them in.
Illuminated signage is for more than just establishments that stay open all night. Even if your shop shuts at 5 p.m., it is a good idea to keep your signs up to remind clients that you exist. It gives the impression that your company is a solid, dependable presence that doesn’t disappear simply because the sun goes set.
Another valuable advantage of all-night lit signs is that they may help with security. A continual lighting sign may dissuade thieves from accessing the house, making them worry whether cameras are left on or if someone is still on-site.
Visibility is more than just an issue at night; the weather may make it difficult for clients to notice your company. Glowing brightly under a severe fog or torrential rain might be a significant benefit.
In addition to your significant outdoor sign, lighting is helpful for navigation and critical safety signals. Well-lit signage may be a thoughtful addition to your property if visitors have difficulty finding their way around or discovering essential safety elements.
#2 – Status in the Eyes of the Beholder:
A well-designed lit sign may be rather elegant.
Tasteful lighting on your signs can do wonders for elevating your brand in clients’ eyes, giving the impression that your product or service is more high-end, elegant, or aspirational than the competition.
LEDs’ tiny size and adaptability may be used in many applications and configurations. This paves the way for eye-catching effects such as backlighting, which may provide a tremendous lighted halo effect behind and around opaque letterforms and logos.
There’s nothing more off-putting than a lit sign with a damaged or flickering bulb, yet LEDs persist for years and years without needing replacement.
An LED-lit sign is the way to go if you want to make an impression.
#3 – Setting Your Company Apart:
It’s essential to set your company out from the crowd. You must highlight how your organisation is unique before potential clients may see a reason to choose you above the competition.
Thankfully, visual branding is a powerful tool for distinguishing from the competition, and if your rivals lack lighted signs, you have a perfect chance to figuratively ‘outshine’ them. (Of course, if your competitors use lit signage, you should do the same so that your company doesn’t seem less enticing.)
It’s always a good idea to make a fashion statement with your signs if you want people to notice it, and adding LED lights is a specific method to do just that. Therefore, anything more obvious is also more remembered, and illuminated signage may help your brand stay in the viewer’s mind long after they’ve first seen it.
#4 – Conserving Energy:
In addition to its many other advantages, the use of contemporary LED signage often results in significant savings in operational costs. LEDs don’t overheat as conventional light bulbs do when turned on, so they use a fraction of the energy to provide the same amount of light.
As a bonus, this helps the planet and reduces the energy required to run your company. Moreover, LED bulbs may be recycled indefinitely.
Lighted signs are a worthwhile investment for almost every company. A trendy luminous sign may attract attention day and night, enhance the visibility of your business, and set you apart from the competition without draining your finances or damaging the environment.
Illuminated signage offers four essential advantages: visibility, discoverability, security, status in the eyes of the beholder, and navigation and safety signals. LED-lit signs are a great way to make an impression and set your company apart from the competition while also saving energy and helping the planet. Please get in touch with Iris Signs immediately to see how we can assist you with your lighted signage project.